Small-Batch Boutique MBA Admissions Coaching.

Deeply human, transformational coaching designed for your MBA adventure, career and beyond.

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We’re strategists, storytellers and coaches, going all in with you.

Welcome. We’re so glad you’re here.

Going to business school can change everything. It’s one of the biggest career and life decisions you’ll make. If you’re feeling the pressure and lying awake with more questions than answers, it’s no wonder.

This is big.

For over 20 years, I’ve worked with high-achieving professionals from around the world, first as a university admissions leader and later as an admissions coach. I’ve helped hundreds of candidates find their way into Harvard, Stanford, and the world’s most competitive MBA programs.

Having reviewed thousands of applications from inside the admissions committee, I know what makes a candidate memorable and what gets lost in a crowded pool.

We’ve built frameworks and tools for every part of the application process, so you’ll always know what comes next. Test-score challenges, layoffs, unconventional career choices, or the things you fear will hold you back: we’ll face them together and build your strongest strategy forward.

But the magic is in the coaching.

Through deeply personal, transformational coaching, you’ll uncover your own voice, your most meaningful stories, and your way of leading. We’ll teach you to communicate those stories with clarity, courage, and joy and build the confidence to carry them into interviews, your career, and beyond.

Career and performance coaching are deeply embedded into the process because a powerful application begins with understanding who you are, what you bring, and where you want to go.

This work is designed to help you get into business school. It may also change how you see yourself.

“Before working with Charli, I had applied and been rejected without a single interview. This time I applied to seven schools and received six acceptances plus multiple scholarship offers. Charli helped me uncover my story and formulate strong essays. My perception of what's possible changed completely”
— 5/6 Admits with scholarships including M7 schools

Looking for undergraduate or master’s admissions support? Explore our other programs.

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The EduVentura Approach

The frameworks make the process efficient. The coaching makes it transformative.

Our frameworks bring structure and momentum to every part of the application, from positioning and school strategy to essays, résumés, and interviews. You’ll understand what matters, what comes next, and how to keep moving, whether you begin months ahead or within weeks of a deadline.

The deeper work comes through Jungian coaching grounded in depth psychology. Together, we look beneath the polished answers to uncover the values, motivations, patterns, and stories that make you who you are. That is how you develop the confidence to tell a strategically powerful story that is also authentic and unmistakably yours.

Career and performance coaching are embedded throughout the process. You’ll clarify where you’re going, strengthen how you communicate and lead, and learn to perform with confidence when the stakes are high. These are tools you’ll use in your current role, at business school, and throughout your career.

And small-batch boutique isn’t simply a strapline. It’s how we protect the quality of this work. By supporting a deliberately limited number of clients, we create the space to listen closely, think deeply, and give your application the individual attention it deserves.

“I cannot say enough great things about working with Charli – it was not only a pleasure but truly a transformational experience. The most influential aspect was learning so much about myself.”

— M7 admit; six MBA offers, all with scholarships

20+ Years

University Admissions, Professional Development and MBA Coaching Experience

Small-Batch Boutique

Deeply personal coaching. The attention your application deserves. Results? Outstanding admissions outcomes

Up to $2M

In scholarship offers to clients in a single admissions year

What Our Clients Say

  • Charli knew exactly how to push me to dig deeper. She somehow found a way to pull things out of me that I didn’t even realize existed. She helped me connect the dots not only for the essays but also for my self-discovery. She knew exactly what questions to ask to guide me to write the most powerful and meaningful essay I’ve ever written. I realized that this essay meant more than just an essay to get into school – it was my journey to finding who I am.

    ⭐⭐⭐⭐⭐
    - Columbia, Cornell Admit, UCLA Full Ride

  • As a European applicant, I was overwhelmed by the whole American university admissions process. There’s many things I’ve learnt from Charli – from crafting a good resume, the art of storytelling. But the biggest thing I’ve gained from Charli is her loyalty and friendship. She is able to make you feel like you’re on top of the world, able to conquer anything, whilst providing all the guidance, constructive criticism, and real-talk you need.

    ⭐⭐⭐⭐⭐
    - University of Chicago Admit

  • As an international candidate with a lower-than-average stats I was really scared of rejection and of not being able to tell my story in so little space. Charli helped me share my ideas, my goals, and my view of the world in an empowered authentic way. I felt she listened and understood what I had to say and what I was doing. We had so much fun in the interview prep-sessions and I learned a lot of tricks to show my confident self (in writing and in video). I knew I was showing my potential to the schools. I’m happy to say that I had a 100% hit-ratio. I was accepted into amazing schools with a Merit based Scholarship.

    ⭐⭐⭐⭐⭐
    - UPenn Admit

  • I am really grateful to have Charli along the way. And with her support and guidance, I was successfully admitted to INSEAD. The whole experience with Charli empowered me to be ready for all the challenges ahead.

    ⭐⭐⭐⭐⭐
    - INSEAD Admit

  • Working with Charli was a rewarding experience. She has the tools and frameworks to help piece together various aspects of your life into a compelling and convincing story. She took me through a comprehensive coaching session that allows students to introspect on every detail of their life and understand their true values and personal drivers. Charli used self-discovery exercises to provide insights on how I can differentiate myself from an overrepresented pool of applications (Indian male). Charli is great about helping you find impactful differentiators in yourself.

    ⭐⭐⭐⭐⭐
    - University of Toronto Admit

  • What I most appreciated about Charli was her international experience. Before Charli, I didn’t know if I had what it took to get into a top school. Charli’s support and guidance throughout the application journey helped me to remember all of my other experiences and what I had to offer. With Charli’s guidance, I wrote an application that embraced who I am as a person and authentically showcased my stories in the applications. From the beginning of our relationship, I felt that she really made an effort to get who I am and what I want to achieve.

    ⭐⭐⭐⭐⭐
    - IESE Admit

  • I feel so fortunate to have found Charli. I’m filled with gratitude when I think about the positive impact she has had on me. She was my mentor, my friend, my champion, my teacher, my sponsor throughout this entire process. She taught me how to bring my story to life on paper. She taught me a new language to speak about myself, my story. She made the process feel conquerable at times when I felt distressed and confused. Both the experience of applying and going through it have been challenging at times, I couldn’t have done it without Charli who looked out for my interests. She was genuine, true, and one of the best.

    ⭐⭐⭐⭐⭐
    - Oxford Admit

  • I grew up in Shanghai and wanted to build leadership/management skills and lasting relationships that will help me launch a more global and impact-oriented career. Charli’s support and guidance throughout the application journey really helped me pick myself back up and focus on what mattered – embracing who I am as a person and authentically showcasing my stories in the applications. From the beginning of our relationship, I felt that she really made an effort to listen and understand who I am and my journey. As an internationalist herself, Charli really gets me and celebrates my identity as a worldly individual. This level of person-to-person, soul-to-soul connection was really valuable. I appreciated her encouraging yet candid feedback on my application, and her dedication to reviewing dozens of iterations until we mutually agreed that each essay was in its best shape possible.

    ⭐⭐⭐⭐⭐
    - Columbia Admit

  • Thanks to Charli, I got into my dream school INSEAD. She made the application journey much more fun and enjoyable because she made sure that I know I’m a rock star even when I doubted myself. Getting into business school is merely a short-term benefit of working with Charli. She continues to connect me with people with shared interests and gives me advice on career planning prior to business school. She has become my life coach, career coach, and a friend I will certainly be in touch with during business school and many years after. I highly recommend Charli to any globally minded applicants out there.

    ⭐⭐⭐⭐⭐
    - INSEAD Admit

  • Charli was phenomenal in helping to guide me into these amazing (repeat AMAZING) personal statements. When I shared that final draft with a few friends who were also stunned about not just the quality and flow of the narrative, but also the many struggles I personally went through, which I rarely share, and how it all made sense to them on how it contributed to me as a person.

    ⭐⭐⭐⭐⭐
    - Cambridge Admit

  • Working with Charli was just amazing! Being from Brazil and focusing mainly in European schools, I struggled to find someone who would really understand everything and help me with international applications. Charli was the person! She has a completely international mindset and she knows this stuff. She really helped me out with valuable tips to show my best self to these schools! It was just incredible to walk through this complex and exhaustive journey with her, she really was able to cheer me up and make me have fun in the journey, plus I discovered so many things about me along the way.

    ⭐⭐⭐⭐⭐
    - HEC Admit

  • As an ORM male from finance, my background checked all the conventional boxes — which made me question how I would stand out. Charli never imposed a formula. She pushed me to take ownership of my story and kept challenging me to refine it for each school. The results speak for themselves: offers from multiple M7 and T10s, all with scholarships, plus a full ride at a T15. More importantly, I learned how to articulate what matters to me. That clarity is what Charli gave me.

    ⭐⭐⭐⭐⭐
    — Multiple M7 & T10 Admit

  • Coming in with a creative, non-traditional background in fashion and brand strategy, I doubted whether a top MBA was even possible. Charli helped me sharpen my goals, distill complex stories into compelling essays, and embrace my background with pride. I walked away not only with admission to 9 schools — 2 European, 7 US, including 2 M7, many with scholarships — but with the confidence to pursue my career entirely on my own terms.

    ⭐⭐⭐⭐⭐
    — 9-School Admit, including 2 M7s

  • Most consultants told me to aim lower. Charli was the rare partner who looked past my stats and considered me as a whole person. In my desire to parlay the lateral thinking and creativity I'd learned in advertising into a career in consumer business, Charli didn't see a moonshot — she saw a match. The process helped me discover a stronger sense of self that was a relief for anyone in their mid-late 20s, no matter what happens.

    ⭐⭐⭐⭐⭐
    — HBS Admit, from Advertising

  • I come from an untraditional technical background — Exploration Geology — and needed more than someone to read an essay. I needed someone to help me build the foundations for a career pivot entirely from scratch. Charli helped me get from 'What am I good at?' to 'What does a career aligned with these things look like?' I didn't expect my time with her to be so transformative, but in hindsight I really needed it to be.

    ⭐⭐⭐⭐⭐
    — Geology to MBA Admit

  • I received scholarships totaling $650k from 5 different schools — including 4 full scholarships — and was accepted to Wharton. Without Charli's encouragement and support, I wouldn't have even applied. I remember a particularly nerve-wracking night before an interview when I ended up crying on Zoom with her. She stayed level-headed, reminded me of how hard I'd worked, and encouraged me to believe in myself. As it turned out, I aced the interview and she was the first person I called.

    ⭐⭐⭐⭐⭐
    — Wharton Admit, $650k in Scholarships

  • Admissions verbatim told me my application was 'one of the best' they had ever read. Had Charli not spent so much time and care scrutinizing every sentence, there's no way I could have landed a full ride from my dream school. She saw me as a human and not just a cog in the proverbial business school wheel — and that made all the difference.

    ⭐⭐⭐⭐⭐
    — Full Ride Admit, T10–T15

  • I applied to 18 business schools over three admissions cycles before working with Charli — with no acceptances. She helped me dig deep and reveal very personal anecdotes that not only enhanced my applications but also proved therapeutic. I came to terms with something I had never really done before: telling essentially my life story. Her guidance played a significant role in my admission to two top 20 schools, one with a scholarship — unthinkable for me one year before.

    ⭐⭐⭐⭐⭐
    — 2x Top 20 Admit

  • On paper I am below average on literally every metric at every school in the top 20. But because of the guidance I received, I find myself with multiple offers — including one from HBS. After being rejected at four schools the year prior, I wasn't even going to apply to HBS. Charli told me I needed to. She gave me the confidence to believe I had a shot, and she ensured I gave that shot everything I had.

    ⭐⭐⭐⭐⭐
    — HBS Admit

  • Before working with Charli, I had applied twice and been rejected without a single interview. This time I applied to seven schools and received six acceptances — M7 included — plus multiple scholarship offers, including a full ride with stipend at my top school. What changed? Charli helped me uncover who I actually am and formulate strong essays without distorting my true voice. My perception of what's possible changed completely

    ⭐⭐⭐⭐⭐
    — 6/7 Admits, Full Ride + Stipend

  • Under Charli's mentorship, I received interview invites to all seven schools I applied to and offers from five of them. She pushed me to share my narrative in an empowering and authentic way. Multiple mock interviews boosted my confidence and helped me better articulate my journey. Most importantly, her unwavering encouragement was a pivotal motivator throughout. As I head to NYU Stern as a Forte Fellow with a merit scholarship, I am anchored by my vision and values — and for that, I will always be deeply grateful.

    ⭐⭐⭐⭐⭐
    — NYU Stern Admit, Forte Fellow

Where Our Clients Have Been Admitted

From the M7 to leading international, executive and specialized programs

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Who this is for

  • The high-achiever whose best stories have never been told

  • The driven professional who needs a rigorous thought partner

  • The busy executive trying to apply without burning out

  • The non-traditional candidate with an unconventional path

“I came from a non-feeder school, terrible GPA, no blue-chip companies — and was admitted to CBS, Tuck, Kellogg, and Booth. With scholarships." — Multiple M7 Admits

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“As a European applicant, I was overwhelmed by the whole American university admissions process. There’s many things I’ve learnt from Charli – from crafting a good resume, the art of storytelling. But the biggest thing I’ve gained from Charli is her loyalty and friendship. She is able to make you feel like you’re on top of the world, able to conquer anything, whilst providing all the guidance, constructive criticism, and real-talk you need.”